Earlier, this week, like many of those hooked to the reflective glare of the internet, I was riveted by a Tumblr post by NYC-based comedy writer Matt Fisher entitled, “My Sister Paid Progressive Insurance to Defend Her Killer In Court”. In a straightforward way, Mr. Fisher outlined how his sister’s greedy, shitty insurance company did everything in its power to avoid paying a claim, essentially acting the way greedy insurance companies always do, all the time. Not only was the story equal parts heartbreaking and infuriating, it also inspired me to take action.

What kind of action, you ask? Did I research advocacy groups that are fighting for insurance reform, to which I could donate my time? Well, um, no. Did I get a group of my friends together to take up arms, come up with our cleverest anti-vampire-capitalism slogans (i.e. ,“Quit playing CLAIMS with my heart”), sharpie them onto cardboard signs and then go march on the nearest Progressive management office? Again, I did not. That would be a lot of work. So what did I do?

I retweeted Eugene Mirman’s tweet about it, and then went on with my day.

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